Islay distillery, Bruichladdich, has redesigned its signature The Classic Laddie, removing the secondary tin and significantly reducing glass weight to reduce packaging CO2 emissions by 65%.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
